Creative Uses of Stickers in Advertising

 

Frontline Flea & Tick Spray "Crawling" Guerilla Marketing Example

Huge floor stickers placed in malls to promote their solution to pet flea problems.

Jobsintown.de Guerilla Marketing Example

Brilliant sticker advertising campaign that won prestigious awards and drew in a lot of website traffic.

 

Lay's Installation Guerilla Marketing Example

People walking through Chicago's Jackson Tunnel were greeted with an overhead installation of potatoes breaking through the ceiling tiles, along with a witty message: "Our potatoes are grown closer than you may think."

 

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Lifebroker Guerilla Marketing Example

To promote Lifebroker and the benefits of life insurance, McCann Melbourne put fallen safes in the middle of office foyers to get people to read the sticker above.

Meiji Guerilla Marketing Example

Meiji created life-sized stickers of a sumo wrestler, a rugby player, a judokan and a wrestler. These stickers were affixed on the revolving doors of buildings to interact with their consumers. Once they pushed against the door, it seemed like these sportsmen push back and don't allow them to come in. But of course, the door opened in the usual way. The copy line says simply "Milk makes you stronger. Meiji."

Pedigree Guerilla Marketing Example

Pedigree placed stickers in the shape of a dog barge in front of supermarkets and pet stores. These stickers were treated with essence of Pedigree dog food and therefore irresistible for every dog passing by. They ran towards the sticker and began to lick, sniff and wagged their tails, so their owners immediately knew what to buy.

Pert Plus Shampoo Guerilla Marketing Example

Pert Plus Shampoo placed transparent waterproof sticker in various public bathrooms, that simulated a hair reaching out from the drain struggling to avoid being flushed in by the water.

Pirates of the Caribbean Guerilla Marketing Example

Clever sand stickers were placed on diving boards of swimming pools to promote thePirates of the Caribbean movie.

All-China Women's Federation "Door" Guerilla Marketing Example

This ambient poster appeared on swinging doors in offices and shopping malls to raise awareness of domestic violence in China.

Israel Cancer Association Guerilla Marketing Example

The Israel Cancer Association placed framed stickers around real stains on sidewalks near the beaches of Israel, to encourage people to get check-ups if they notice unusual spots/stains on their bodies.

Pro Skates Skateboard Shop Guerilla Marketing Example

Pro Skates Skateboard Shop stuck removable vinyl stickers onto crosswalk sign around high schools and skate parks to turn our fellow walking man into a skateboarding dude.

SOSrainforests.com Interactive Stickers Guerilla Marketing Example

Interactive stickers on light switches in enterprises, schools and offices helped save energy and decrease global heating effects.

Sushi Roll "Sushi Train" Guerilla Marketing Example

Stickers of sushi meals were bonded at the handrails of an escalator.

Tyskie Guerilla Marketing Example

Tyskie placed beer mug stickers behind doors of restaurants and shops as part of their advertising campaign.

 

 

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Unicef Landmine Stickers Guerilla Marketing Example

Landmine-stickers with self-adhesive topsides were placed on the floor. They were invisible until they stuck to your feet. While removing them, people discovered the landmine-picture on the bottom side and were informed that in many other countries they would have been mutilated at this moment.

hlx.com "Instant Vacation Floor" Guerilla Marketing Example

hlx.com's promotion was aimed at bargain hunters who pick their travel destinations rather spontaneously. While they were waiting for boarding, their floor stickers gave them an impression of what their next vacation could be like – at a very reasonable price.

TV3 "Wipe out dryer" Guerilla Marketing Example

To promote Wipeout (a TV show where people wipe out on obstacle courses to win money) stickers were placed inside laundromat dryers to give people something to look at while they waited for their washing to dry

Wodzielak Driving School Guerilla Marketing Example

Special stickers with comments about films were attached to DVD boxes. At the same time, the stickers communicated the benefits of taking a course in the advertised school.

Vodafone "Bus window sticker" Guerilla Marketing Example

Promoting internet on your mobile phone by showing all the benefits of moving image and entertainment in a window sticker.

Zoo Safari Guerilla Marketing Example